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UX Research | Customer Insights | Strategy
Beta testing a mobile B2C COVID app
I planned and executed usage analysis for a beta test of a novel mobile app that stored and shared digital COVID credentials for healthcare providers. I worked closely with the product, customer support, and development teams to source and gather the required data from several key sources. The report provided insight into key drop-off points in the application.
My role: UX Researcher
Tasks: Usage analytics and customer support review
Note: This project is under a NDA and, as such, I will be discussing high level details that do not disclose the client’s identity or products.
Power in Numbers
>200
Participants
2
Weeks
3
Data Sources
Case Study
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