UX Research | Customer Insights | Strategy
Leading patient-focused product discovery
I led an exciting project to help our product teams learn about design thinking, product discovery, and our potential users. I was tasked with developing and executing a data-driven product discovery initiative to help the team uncover user problems and potential solutions in a new space.
My role: UX Researcher, Workshop Facilitator, Program Lead
Tasks: In-depth interviews, secondary research review, persona and journey map development; workshop development and facilitation; hackathon organization and facilitation
Note: This project is under a NDA and, as such, I will be discussing high level details that do not disclose the client’s identity or products.
Power in Numbers
6
Months
4
Workshops
>12
Prioritized Product Ideas
Case Study